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| 內容簡介： |
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《新标准商务英语阅读教程4》共12个单元，选取12个不同商务主题，涉及商业模式、企业福利、管理改革、数字经济、品牌重塑、网络安全、商业合同、商务函电、企业年报等多个商务领域，全面拓展学生的商务知识，并通过丰富多样的阅读理解练习和语言练习，增加学生的商务知识、提升学生语言能力。同时，设置Reading？strategy板块，提升学生阅读技巧。此外，在教材中有机融入课程思政内容，培养学生文化自信，帮助学生树立正确价值观和商业伦理观。
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| 目錄：
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Unit 1 Business models
Text A Why ecosystem firms are the future
Text B Why customer loyalty programs can backfire
Unit 2 Diversity and inclusion
Text A Diversity and inclusion： Eight best practices for changing corporate culture
Text B Gender blindness is the real measure of workplace equality
Unit 3 Compensation and benefits
Text A Tech companies‘ selfish reasons for offering more parental leave
Text B Bartenders get injured all the time-and their employers rarely provide insurance
Unit 4 Management reform
Text A Why big business is falling out of love with the annual performance review
Text B Why now is the time to embrace flexible working
Unit 5 Digital economy
Text A Digital economy is reshaping China’s economic structure
Text B The four pillars of successful digital transformation
Unit 6 Rebranding
Text A Why do companies rebrand
Text B What happens when rebranding goes wrong
Unit 7 Online security
Text A Chinas Data Security Law
Text B PRISM and privacy： What could they know about me
Unit 8 Mergers and acquisitions
Text A The Dow-DuPont megamerger： A deal only Wall Street could love
Text B How to capitalize on M&A
Unit 9 Business contracts
Text A Retail distribution agreement-Handspring，lnc. and CompUSA，Inc
Text B Philips Healthcare software license agreement
Unit 10 Business correspondence
Text A Inquiry and reply
Text B Complaint and reply
Unit 11 Business reports
Text A SWOT analysis of UPS
Text B PESTLE analysis of Coca-Cola
Unit 12 Corporate annual reports
Text A Business highlights in 2022
Text B Forging ahead together to ensure sustainable survival-message from the chairman
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